Cake Decorating Community - Cakes We Bake

I would like to go into the business of selling gumpaste flowers. I would therefore like to get guidance on marketing, target groups, suggestions on getting a clientele etc.

Since this area is different from cakes, any guidance, tips etc will be appreciated. Thank you.

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Well Kerry

I have seen cakers who sell  there molds . You could advertise here on CWB or other related cake sites. Beyond that, I am not sure.  :o)

What do you mean by molds? Also I'm from the Carribean

Sorry Kerry

I have a cake decorator friend who makes molds for gumpaste/fondant designs. Jewelry,  buttons, anything & everything.  She sells them on FB.  I have seen decorators sell there cake wares on etsy.com. Very popular place to sell. You could also make a video of what you are selling & upload on YouTube.

You can create a Facebook page for all the items that you sell then tag all your friends on the pictures of the gumpaste flowers you are selling, that's one way of marketing. Another way is to make leaflets about it then give it away to bakeshops, cake decorators that you know or to your friends because sometimes if they have a busy schedule, they just want to buy ready made flowers rather than doing it to save time.

Thanks June and Maria. June, apart from www.makeyourownmolds.com. Do you know of any other online site that I can check for mold making? Any suggestions will be great

I by a product called "easymold" from my local craft store. I do believe you can order it online as well. When I am out shopping, I am always looking for items to mold.

But there is now I new product out there, just posted here on CWB a few weeks ago, called "composimold". After molding, you can melt it back down and use again and again. I am sure it is expensive, but because you can use it over & over, think it pays for itself.  Put the link below.  :o)

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